Franchisee Surveys and Analysis
Knowing franchisees’ opinions and attitudes is important to a brand’s success. Restaurant Insights can help you: 1. Determine what issues are important to your franchisees. 2. Assess franchisee...
View ArticleROI Analyses & Feasibility Studies
Determine the return on investment, payback period and feasibility of proposed capital expenditures such as remodels, new equipment, POS systems, back of the house computer systems and software, and...
View ArticleStatistical Analyses
Restaurant Insights has two statisticians on staff and is able to offer you the most advanced statistical analysis procedures used in marketing research. Most of the procedures involve identifying...
View ArticleConsumer Panel
Restaurant Insights has a long time strategic alliance with Authentic Response, one of the largest and best panel suppliers in the world. To learn more about Authentic Response, go to:...
View ArticleFocus Groups
Fred Efird, our staff moderator, is formally trained and an experienced focus group moderator. He has personally moderated more than 500 restaurant specific focus groups across all of the major...
View ArticleNew Promotional Concept Evaluation
This research evaluates several alternative promotional concepts on a monadic basis. The promotional concepts consist of one or more new or existing products/menu items packaged together with a...
View ArticleFred S. Efird
Fred is a 30-year veteran of restaurant related research. He has managed over 1900 research projects and has personally conducted over 500 restaurant specific focus groups. Prior to assuming the...
View ArticleJim T. Efird
Jim Efird is a professional statistician with over 19 years experience in the field. Jim has assumed the position of Chief Statistician for RestaurantInsights.com. Jim earned his Ph.D in Epidemiology...
View ArticleLisa B. Thomas
Lisa is the project director for RestaurantInsights.com. In this position, she is responsible for the scheduling, programming and analysis of online concept sorts and all online strategic studies....
View ArticleLost Visits Research
Determine why former guests have stopped visiting your restaurants and how they have replaced those visits. We screen for restaurant guests who have visited one of your restaurants in the past 12...
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